Calling all Traverse City-area Singer/Songwriters!

Traverse City is like nowhere else on earth … and we’d like to turn that intangible “Up North” feeling into something, well … tangible! The official Traverse City Tourism Song Search is a quest for the song that best captures what makes our area so fantastic – from the awe-inspiring natural beauty to the food, wineries & breweries, outdoor recreation, festivals, arts community … you get the picture! 

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Share Your #TrueNorthTC Moments!

What's your favorite part about spending time in Traverse City? Kayaking down the Boardman River? Racing up (and then down!) the Sleeping Bear Dunes? Or perhaps it's taking an afternoon to cruise around the 40 wineries of the area? Whatever it is - share your photos with us so we can see what your #TrueNorthTC moments are!

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Festival Season is Just Around the Corner!

The warmer months will be here soon and with them bring a variety of festivals that harness the True North feeling of Traverse City! Wine festivals, beer festivals, food festivals, art festivals, historical festivals - you name it, Traverse City's got it!

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Ready, Set.... Race!

The Traverse City area is quickly becoming a popular destination for races and challenges of all sorts. Whether your forte is running, biking, cross-country, obstacle or multi-sport, there's an event for you - during every season!

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